Thursday 30 January 2014

Twitter Marketing

Twitter is a great way to get your products or brands marketed, Twitter is a political tool, Twitter is a celebrities way of being in touch with their audience. The 140 characters you are allowed for a message: is it a challenge to express all you want to say? I don't think so you don't want people having a long message most won't even read it, so be short and to the point.

Twitter is a way to sell and promote your stuff? A neat tool for sharing links to interesting articles, books, products and what-have-you?  A way to increase your Internet presence? The implication for most people being: is Twitter better than Facebook or Google+ for that matter, should it ever compete successfully against Facebook.

Which brings up my next point: whatever link you send out to your followers, make sure it goes to an interesting product - whether article, book or gadget. Bottom line, content is king. Your followers will stop following if the links you send out are not to their liking.

Use hash tags with a subject matter related to your product: it will capture the conversation around that topic. It enables anyone on Twitter who's searched that hashtag to find your tweet.  Retweet messages related to your product.

Okay, these are just a few of the more obvious elements for a winning marketing strategy on Twitter.